Video One Productions Blog
May 4, 2017
Making Your Trade Show a Success! - (Part Two)
Here’s part two of how to make your trade show a success.
Pre-arrange appointments with key prospects. Set up appointments with key contacts who you know will be attending or that you’ve invited to the show. This is a perfect time for ‘facetime’ between your executives and key personnel to personally meet with existing clients, prospects, vendors and others.
Give away great SWAG. Don’t cheap out. Depending on your target audience, the product or service you’re promoting and the image you want to project, make your promotional giveaways memorable, relevant and significant. I can’t tell you how many coffee cups promoting other companies that I’ve donated to the Salvation Army! ‘Useful and relevant’ ranges from 8GB usb’s to high quality sweatshirts to smartphones. The sky is the limit. The bottom line is that people are drawn to free giveaways. Make it memorable and useful and they’ll remember your company as long as the item lasts.
Gimmicks are cool, but make them relevant. Don’t hire fire eating circus performers if they’re not relevant to your business. Try marrying the gimmick/attraction to your product or service. Can’t think of one? Then make it fun and tie it back to your company. For instance, maybe hire a handwriting analyst. Then ask people coming to your booth to write something about your company such as ‘I love Video One Productions’. Then have the analyst analyze their writing. This would be a fun and memorable thing to do.
Make sure you’re sales A-Team is at your event. Watch them show their stuff. Other employees can probably pick up a few pointers from them as well! Create goals and incentives for your team too. For instance, reward the employee who collects the most business cards or sales leads obtained. Make it fun, competitive, a learning experience and rewarding for all.
Promote yourself before the event. Give your best prospects and customers plenty of notice that you’ll be at the trade show, and send them timely reminders to register and come to your booth. Pay for their passes, offer incentives to claim at your booth and otherwise incentivize them to attend and visit your booth or presentation.
Be super responsive. Set up appointments when new prospects come to your booth. Better yet, see if you can meet with them right on the spot! Can you take them to a nice, quiet place to talk and conduct business? If so, do it! The sooner the better! At the very latest, prospects should be contacted the next day to either meet or take some action.
I hope that some of these tips have been helpful. Please keep us in mind if you have video needs in Chicago or the metro area. We can film and edit your presentations, your booth, produce a marketing video to show at your booth or produce a video of your event for next year’s promotion.
Call 773-829-4471 or email IRWIN@VIDEO1PRO.COM if you would like our assistance with any video related service you may need.
March 10, 2017
Making Your Trade Show a Success! - (Part One)
Its trade show time! February, March and April are the busiest times for trade shows in Chicago and elsewhere. Regardless of the time of year, if you’re planning to attend a trade show, there are certain things that will aid in your success! Here they are:
Make sure that it’s worth your while to addend. Make appointments with prospective clients ahead of time. The new people that you meet will just be all the better. But if you know that you have a base of people to meet with, this will insure that you at least meet with some people and have a chance of doing business with them.
Be on your best behavior all the time. Attendees or passersby of your booth may get a negative impression of your colleagues and company if they see you all sitting down, laid back and talking amongst yourselves. Better to have everyone engaged and ready to talk with people who visit your booth. Keep your booth clean and clear of clutter as well.
Talk with everyone who expresses interest in your booth/company. You never know who they are and how they may benefit you. In addition to benefits, treating someone disrespectfully can get your company negatively blasted on social media!
Consider trading leads with other vendors at the trade show. Aside from picking up more leads, you may be able to work with your other vendors.
Make sure that you have an opportunity to speak. If you can’t get on the main venue, create your own event to speak at. Come up with an intriguing topic of interest and invite everyone in your database to attend. You may want to consider having your presentation filmed and used for a variety of purposes. You can sell it, show it to the people at your company, use it as a sales tool, post in on your website or social media, etc. Hmm. Know of any good video production companies to film it?!
When you present, don’t just turn it into a sales pitch. Make your talk a valuable experience for all of the attendees. Maybe pose an important question or address a difficult topic in the title of your presentation so that attendees will walk away with some great content. If people are impressed with you, but are unsure of what you actually do, they’ll ask. Then you’ll be able to give them your 30 second elevator pitch. You’ll only cause resentment if you try to make them sit through a sales pitch disguised as a presentation.
I hope you found these tips useful. Next month, I’ll discuss more ways to make your next trade show a success.
Call 773-829-4471 or email IRWIN@VIDEO1PRO.COM if you would like our assistance with any video related service you may need.
February 13, 2017
It’s Drone Video Season!
Spring is almost upon us in Chicago, which means that the drones will be flying again, filming our beautiful metro area filled with greenery, as opposed to grey snow as the backdrop to our productions.
So here are some applications for drone video for the Spring season and beyond!
Drones can be used to film part or all of your marketing video. If your location is large enough, we can fly our drone in your office and provide interesting camera shots of what typically would be mundane with a standard camera setup. Of course, we could use a jib, dolly, slider and other ways to provide movement and different perspectives to a shot, but a drone gives you the flexibility to do just about anything better than using the other approaches.
Market your business with drone video!
A Word of Caution
The main concern about flying a drone indoors is safety. We definitely don’t want the drone to fly over someone or having any risk of injuring anyone. We also don’t want to risk doing property damage or crashing the drone. So safety has to be the first consideration.
If we don’t have room to fly our drone in your office or location, we can use the drone for a great intro and outro shot of your business. Using our drone to fly towards your office while the music and voice over are happening makes for a very captivating shot. Flying away from your building is a good way to say good-by for now. As we fly away, a good thing to do is to place a call to action on the screen, encouraging the viewer to do something now that they’ve seen your video.
Market your real estate property with drone video
Real Estate Videos
The same thoughts apply to real estate videos – whether they’re commercial or private properties. We recently finished a video for a commercial property where we were able to use our drone to film the inside and outside of the building. We were able to accomplish in one day, with one video operator, what would have taken much more time, with less dramatic results using standard video equipment and tools.
If we can use our drone inside of your house or business, great. If not, at least we can film the intro and outro with our drone and produce a great opening and closing shot to entice the viewer to keep on watching.
Any way you look at it, if used properly, drone video makes your production look better! Next time I’ll explore other ways to use drones in your videos.
Call 773-829-4471 or email IRWIN@VIDEO1PRO.COM if you would like our assistance with any aspect of your video.
October 11, 2016
Drone On…please! For your videos that is!
Of course I’m talking about using drones for your next video production. Everyone has heard about how drones are being used to provide dramatic and exciting footage for videos. Video One has recently added a drone to our tool chest to help our clients to greatly enhance their video production outdoors and indoors. Yes, we can fly a drone inside as well as outside of a building. This means that not only can we obtain that dramatic opening shot of your office or home, we can have the drone appear to fly through the walls and enter the space to continue filming, adding pizazz to the visual aspect of your video.
Don’t forget, that rather than just having a lot of dramatic shots that the viewer will eventually get bored with, the purpose of drone video or any video for that matter is to support the story and the narration, because that’s what makes your video interesting. So the first job is to have an interesting story to tell, which should be written down in a script or at least an outline. What will we hear and what will we see to support those words or intended use?
What Makes Your Visuals Interesting?
For the purposes of this blog, we’ll assume that you have an interesting story to tell or a property that you want to visualize for a real estate video for instance. So, aside from the story line, what visually makes a video interesting? The answer is change, movement and of course an interesting shot.
By change, I mean having a new visual for the viewer every 5 seconds or so. Of course there are always exceptions to everything, but unless there’s a good reason to stay on a shot longer, it’s probably a good idea to show something else before things get visually boring.
Movement refers to camera movement. Historically, professional videographers have always used certain camera moves such as panning across the shot or tilting up and down to get the movement they want from the camera. Other tools of the trade to create interesting moves include sliders, jibs and dollies.
Sliders Create Motion
A slider is mounted on a tripod and allows the videographer to move the camera across the plane of the shot in a different way than panning. The camera and stay stationary on the shot or possibly pan, but rather than just panning, the entire base of the camera moves across to provide a different visual effect than a pan.
The Jib Arm
A jib, also called a jib arm, allows the camera to be mounted on it and literally extend into the shot in all sorts of ways. Essentially, it’s a camera on a big ‘stick’ that can be moved forward, backwards, up, down and across a shot providing many perspectives. Jibs can be huge mechanisms with a camera and operator riding in the cradle extending many feet and going in all directions or they can just have a camera at the end of a pole that the operator can manually move around.
Sorry. Couldn’t resist it. The dolly is a go-to tool to create a tracking shot. A camera can be mounted on a platform with a camera operator and moved along on tracks in a straight, circular formation to give you the shot you want. Generally one or two production assistants push the dolly at a desired speed to get the shot you need.
An ‘interesting’ shot is, well, anything that’s unusual, surprising, beautiful, ugly or otherwise captures the attention of the viewer. Whether it’s technically interesting such as a camera move or intrinsically interesting, the third piece of ‘magic’ is keeping the visual interesting. Of course the story or subject matter has to be good and interesting too. Whether it’s a marketing video, training video or anything else, the script or storyline must be interesting enough for people to stay tuned. But in terms of the shot itself, nothing beats a video drone for creating 360 degree shots for real estate, a dramatic opening shot to introduce your company or to follow the action inside of a house or business.
Drones Can Do All of the Above
As long as our drone can fit into the space, it can get any shot you can imagine. So the sky is definitely not the limit. Indoors or out, drones are a great asset that we can use to greatly enhance the visual quality of your video. Speaking of visual quality, our drone has a 4K camera attached to it, providing four times as many pixels of information than 1080 HD. And that’s a lot of pixel power!
Call 773-829-4471 or email IRWIN@VIDEO1PRO.COM if you would like our assistance with any aspect of your video.
June 12, 2016
Do You Need a Marketing Video
If you have a website, you need a marketing video. It’s as simple as that. The rest of this blog will discuss why you need a video.
1. According to Hubspot.com, video on a website landing page increases conversion rates by roughly 80%. This means that whether you’re asking website visitors for an email address, to call you, to make a purchase, or whatever, having a video on your website will increase the likelihood of that happening by more than 80%. Including video in an email increases your click through rate by 200-300%!
2. Improves ‘stickability’ by more than 50%. This means that an engaging video encourages people to stay on your website 50% longer. A video ‘hooks’ visitors. People going to your website aren’t spending that extra 50% of their time just watching your video. The video engages them and makes them interested in you, your service/product and company. After they watch your video, they want to know more. So they start exploring your site. But the idea is to create that first, best impression so they’ll want to know more about you.
3. Video allows you to control your message. You can deliver a succinct 60-120 second message that says what you want it to say consistently, 24/7. Video never has a bad day!
4. Search engines love video! If you have a video and an article or web page with identical titles, search engines love that. As a result, they’ll rank your article or website higher if it has a video embedded in it.
5. According to Hubspot.com, 59% of executives would rather watch your video than read copy on your website. Visitors to your website realize that if you have a video on your website, it had better be entertaining, informative, motivating and succinct. So most often, they will click that play button and see what you have to say before reading columns of text. Plus, the thing they’ll remember most about your website is your video.
6. Seeing is believing. If you have a brick and mortar location, a product or even a service that’s impressive, letting people see it in action is a heck of a lot more motivating than a photo or to read about it. People want to see people and they want to get the essence of your offering as soon as possible. And nothing does that like video.
Simply stated, video is the most powerful marketing medium around today! If you don’t have a marketing video on your website yet, don’t you think it’s about time to get one?
If you decide to move forward with a video, let us help you make an engaging production. Contact email@example.com for more details.
April 11, 2016
5 Top Tips for Chicago Corporate Video ProductionBy Irwin Myers
1. Know your audience
Having a hip hop beat as background music in a business video makes as much sense as showing a buttoned down executive dryly lecturing school children on safety procedures. In other words, your video needs to appropriately speak to your target audience. You don’t have to do a sociological study, but you should be aware of the demographic, the interests and branding that will appeal to your intended viewers.
For instance, here’s a Sears training video we produced. It’s a fast moving video that is targeted to sales people who need the message delivered quickly, with a little humor and in an entertaining fashion.
Here are some promotional business interviews we produced that are geared towards various audiences. Though the production value differs between them all, each one aims its message to different audiences.
For instance, the first segment is of an insurance executive who is speaking to possible clients or future employees to convey the corporate culture, history and philosophy of the company. It was aimed to build trust and a relationship with his viewers.
The second video is a woman who is describing how much she enjoys working for her company. Though people realize that this is all staged, she is sincere and genuinely pleased to be working for her company. This is also good for video recruitment or part of a promotional business video for her company.
The third segment is of an owner of a company discussing his approach to making furniture. He conveys the pride he takes in producing his quality product. His target audience needs to be assured that the furniture they buy is high quality and he does that quite nicely. Since he does a lot of government work, his message had to be delivered in a fairly conservative, yet eloquent fashion.
The next one is a video testimonial of a trade show attendee. We used his comments in a sizzle reel to promote their next year’s convention. The thought here was to have prospective attendees hear it from ‘one of their own’ in a candid, impromptu fashion.
The final clip of is of a designer discussing her take on fashion during a commercial video we helped produce. The setting is on fashionable Michigan Avenue in Chicago, where we participated in a high-end video production centering on fashion and the new Acura.
The point is to make sure that your video dollars are spent as wisely as possible. And the best way to do that is to know who you’re targeting. Ask who will buy my product? Who HAS bought my product in the past? What is their demographic? Young? Old? Conservative? Hip? Education level is important too. How much entertainment value needs to be in the video to keep them watching and to motivate them to follow through on our call to action?
This video must make them do something. Whether it’s to fill out a form, download something, etc. The payoff for our video production is for the audience to take the action we want them to. And knowing how to reach them is the first step.
Our next blog will focus on your video creating an emotional connection with the audience.
If you would like more information on this topic or help producing your video, contact Irwin@video1pro.com.
March 14, 2016
The Use of Video In Scientific Applications -Part II
My last blog article began the discussion about ways biotech’s, pharmaceuticals, and others involved in scientific research are using video today. Here are some other ways that these types of companies and others can use video to document their research, better communicate with their audience.
Tap into the wisdom of scientists, researchers and other experts
Video allows you to tap into the wisdom of experts who have many years of education and experience and are willing to pass it on to customers, regulators or others through video. Whether it’s through testimonials, advice, directions, ‘war stories’, research results or anything else that needs to be communicated to others, video is the best medium available, next to being there. Actually it can be better than being there because video allows you to edit your words and content, do retakes and otherwise refine your message into what is hopefully a succinct, interesting presentation.
Video can show others how to use a company’s products, conduct experiments and more
When you have a need to instruct others with precise and exact processes, you and the end user can benefit from the use of video. Sometimes a process or experiment requires that you communicate it exactly and/or with a particular approach which only video can adequately convey. Video conveys nuance like no other medium.
Video can help make everything more relatable
Video can show others who is making the products they are purchasing, who it is they’re talking to on the phone, etc. If you’ve been selling materials to a lab or other client for years, but they’ve never seen you, video can help you cement that relationship. What better way to make or retain a connection than with video? It could be a personal video describing your capabilities, quality control, processes, etc. Or the video could describe your product lines. Or you may want to show your customers how to use your products in a conventional or unique way. If a client discovers that they can use your product in other ways, it benefits both of you. The bottom line is that video puts the personality into whatever you are selling or communicating. Your job is to make it an interesting video, which of course a professional video production company can help you do.
My next blog will continue to provide ways that you can use video in your research, funding and communication efforts.
If you represent a supplier to a lab, manufacturer, biotech, pharmaceutical company or any other company for that matter and need video services or have any questions, contact firstname.lastname@example.org to learn about more ways to use video in your business.
Questions about video production? Contact us!
The Future of Video - Video Content Owners Unite
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I have been a client of Video One for 8 years. Client service has always been courteous, clear, fast and professional. I have used Video One for filming, editing, duplication and archiving. Over 50 jobs. All done perfectly and with courtesy and professionalism. open couldn't hope for better and friendlier, more efficient and more creative...
Professional, passionated, friendly and accurate.
As an European marketer I didn't had any video crew in Chicago. Via the Internet I found the Video One crew that immediately gave me a good feeling. Friendly but professional people who also are open and honest. During the shoot they turned out to be very professional and accurate. Thereby they are nice guys to work with, this is also a plus. They totally delivered what they promised.
Very flexible, very responsible, very professional!
Worked very well with this team, responded to our request very quickly and professionally from the first moment. The camera professional did a great job and was very helpful! Needed very little guidance! Look forward working with them again in the future!
Fantastic production exceeding our expectations!
Video One Productions produced 4 different Manatee Manners videos for Crystal River National Wildlife Refuge in 5 different languages, totaling 20 total different videos - all finalized in excellent visual and audio quality. I highly recommend the Video One Productions team for educational, instructional and informational videos. I am looking forward in working with Video One Productions in the near future in upcoming projects for Three Sisters Springs, Crystal River, FL. Thank you Video One Productions.
Prompt and Professional
I was only in touch for the pre-production coordination and was very impressed. Prompt replies to my emails, and very easy to work with. We had a bunch of moving parts, and were only able to send one staff member (which can be worrisome). Irwin and Jason kept my nerves at ease and clearly detailed every aspect of how they would handle the shoot for me. They took the time to work with me and find a package/price that best suited our needs. Friendly and reliable guys with a positive attitude. Can't beat that.
Tremendous Professional Video Work
The project was to take a 1 1/2 hour--20 year old DVD-- and cut and splice it to our specifications on to a new DVD. The transitions and blends their work produced made the final video seem as if it were the original product. Their work was fantastic. When a crisis arouse, they --in an emergency --provided 1 day turn around service --plus delivery. Totally unexpected service. I have already recommended them to another arts Board in Chicago of which I am a member. I'll be recommending VideoOne to another arts organization on whose Board I serve. Their work and contact information will be given to the 50 or so people who see this DVD described above.
Professional, delightful and talented
From the moment I contacted Irwin at Video One to the final excellent product filmed by Gavin, I was extremely pleased. My presentation in Chicago was captured beautifully. This company is easy to work with, thorough and detailed. I highly recommend Video One.
Fourth Estate Audio (Chicago Wedding DJ) Recommends Video One
Video One did a great job on Fourth Estate Audio's promotional video. I provided the pictures, video, script and narration, and Video One added the magic of professional production, transitions, graphics, animation and even the perfect music sting. But enough gushing. Watch for yourself at https://www.youtube.com/watch?v=U6rcbHvBnt0&feature=youtu.be.
Video One Delivers
I have used Video One services numerous times in the last 15 years. Excellent service is the reason I keep going back to Video One. The company delivered its product to me when promised, at the price I was quoted, and the video quality was better than I expected or imagined. Video One has fresh, creative people to make you and your company look good.
I have been a customer of Video One for many years and the reason is because every time I need to have any video work done, Irwin and his staff make it so EASY to work with them that I never go anywhere else. I just completed a large job of converting our old family movies and videos to DVDs and they did an incredible job at a reasonable price and in a very timely manner. These guys are really great and deliver a high quality product. Thanks once again.
Video one was Easy going, flexible, reasonable, great ideas!
great experience! They helped me with my script and my video increased my leads by at least 50 percent Thanks to video one for all the help producing my video and increasing my business!
Very Professional Service
I have been using Video One for video projects for the last 15 years. They do what the say they will do.
Excellence all the Way!
Video One is a great resource for my dance business. They are extremely responsive to my timelines (which are often short) and always produce an excellent product. Thank you Video One!!!
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